News
30 November 2024
Media: A Tool for Shaping Narratives and Enhancing Soft Power
H.E. Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and H.E. Dr. Jamal Al Kaabi, Director-General of the National Media Office, participated in a panel discussion on the third day of the Global Media Congress. The session, titled “Media: A Tool for Shaping Narratives and Enhancing Soft Power,” focused on the role of media in promoting a positive image of societies and how it can be used as an effective tool to convey the true picture and support understanding and cooperation among nations.
