Media Apprenticeship Programme

The UAE Media Council and the Emirati Talent Competitiveness Council (ETCC) have launched the ‘Media Apprenticeship’ programme.

The programme aims to build a new generation of qualified Emirati media experts capable of keeping pace with the dynamic global media industry and contributing to the UAE's vision of building a diversified and sustainable media economy.

Targeting Emirati media graduates, final-year media students, and current media professionals seeking to enhance their skills.

 

• Bridging the gap between the skills possessed by media graduates and the changing needs of the market.
• Empowering a new generation of young citizen media experts with global capabilities.
• Providing advanced skills that meet the requirements of the UAE and providing new media cadres in various fields.
• Motivating the launch of media projects in the field of media, inspired by the global experiences gained by the program’s members.
• Investing in new emerging media jobs, and ensuring that the UAE is prepared with the best talent to work in these jobs.

Why the Media Apprenticeship Programme?

• The media field is witnessing rapid changes with the emergence and development of new digital platforms.
• There is a need for new media experts with high technical and professional skills that match the requirements of these platforms.
• Digital platforms will contribute to providing Emirati talent with experience, qualifications, and skills that cannot be acquired from anywhere else.
• It gives national talents the opportunity to work closely with international experts in the UAE and the world.
• Some universities and educational programs lack keeping pace with the rapid developments in the field of digital media.

• New media graduates  citizens of the UAE.
• Students in the final year of their studies in media specializations.
• Professionals looking to develop their skills in digital media.